Professor Mihaly Csikszentmihalyi, (known as `Mike' and for the record his family name is pronounced 'cheek-sent-me-high-ee', His name comes from 'Saint Michael from the province of Csik,' Csik being originally a Hungarian province) is one of the world's leading researchers on Positive Psychology. The author of numerous books and published papers, Flow is recognized as his most influential book and has had a far reaching impact, selling millions of copies, and used extensively in academia, business, sports, psychology and life coaching. Free Brochure Templates Downloads. Flow integrates research on consciousness, personal psychology, and spirituality to; 'Present general principles along with concrete examples of how some people have used these principles, to transform boring and meaningless lives into ones full of enjoyment.'